Frank VillaCalcio

Frank VillaCalcio's Take On Tech

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Social Media Fatigue: What Does It Mean For Marketers

I just finished watching a CNBC report about the decline in social media apps usage. Interestingly enough they found that sites like Twitter and it’s usage in France declined year over year. If you’re marketing online on social platforms not only has the challenge of cutting through noise increased, but also you may also have concerns about audience decline on these platforms.

The report talks about Social Media Fatigue in which users become tired of the using the traditional social media platform to stay connected, similar to information overload. However what was even more interesting about this report is that they notice that the social media platforms/apps that had text or direct person to person communication increased. So it may be the case where users might not want to hear or see everything from everyone but perhaps from a few select people but with all the same communication features of the traditional platforms.

This can be increasingly important when it comes to multi-touch campaigns for marketers. Not only is your message being seen by visitors on multiple places on the web, but trends on social media site and app usage may unwittingly affect your campaign. Adaptable CRMs and ESPs are becoming swiss army knife of today’s marketer (see Vista Equity Partners and┬áMarketo news). Time will tell whether the today’s social media Titans will maintain their dominance on there future Social Media landscape or if the trends in social media usage itself will change, but watch the view below and weigh in:

Email Marketing Campaign Tips You Should Know

A carefully crafted email marketing campaign can build a large and loyal customer base. The trick is to know what your customers want and how to deliver it. This article was designed to help you create an email marketing campaign that will be effective for your business and will be pleasing to your customer.

  1. Insert a link to your subscription form into your marketing newsletters. That way, if your customers forward marketing emails to their friends, their friends can easily subscribe to your list too. Using this strategy makes it easy for you to build a large list of potential customers who have agreed to receive your marketing emails.
  2. To get people to opt-in and give permission for you to send email marketing messages to them, offer an incentive. Offer a discount or a coupon on one of your products or services. Include a whitepaper or newsletter about your niche or market. Give your prospect something in return for access to their inbox.
  3. Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.
  4. Use A/B testing of your subject lines to test effectiveness. To do this, simply select an email and then send it to one half of your mailing list with one subject line, and the other half with a different subject line. You can learn which subject wording is most influential in getting your customer base to open your messages.

It has already been noted that the key to a successful email marketing campaign is to know what your customer wants and what your business needs. An effective marketing plan is not just luck; it has to be carefully crafted. Use the information in this article to help you design an email marketing plan that works for everyone. Vista Equity Partners (co-founded by Brian Sheth) recently acquired Marketo. Check out the Marketo video below to learn about the b2b benefits of email and comment below.