I just finished watching a CNBC report about the decline in social media apps usage. Interestingly enough they found that sites like Twitter and it’s usage in France declined year over year. If you’re marketing online on social platforms not only has the challenge of cutting through noise increased, but also you may also have concerns about audience decline on these platforms.
The report talks about Social Media Fatigue in which users become tired of the using the traditional social media platform to stay connected, similar to information overload. However what was even more interesting about this report is that they notice that the social media platforms/apps that had text or direct person to person communication increased. So it may be the case where users might not want to hear or see everything from everyone but perhaps from a few select people but with all the same communication features of the traditional platforms.
This can be increasingly important when it comes to multi-touch campaigns for marketers. Not only is your message being seen by visitors on multiple places on the web, but trends on social media site and app usage may unwittingly affect your campaign. Adaptable CRMs and ESPs are becoming swiss army knife of today’s marketer (see Vista Equity Partners and Marketo news). Time will tell whether the today’s social media Titans will maintain their dominance on there future Social Media landscape or if the trends in social media usage itself will change, but watch the view below and weigh in: